The official video premiered on April 19, 2013. On March 25, Capital FM reported that will.i.am was seen taking part in the production of parts of the video for the song in Los Angeles. On March 21, will.i.am tweeted about how exhausting rehearsals for the video were. Bradman for Common Sense Media wrote, "This one's all about the club: With its uptempo four-on-the-floor bass and kick assault, repeated choruses, and surging synths, "#thatPower" sounds and feels more like a remix than the first iteration of a new song." Jody Rosen of Rolling Stone called the song "a wan melody warbled by Bieber over generic 4/4 beats" and gave it two out of five stars, ending his review with "#FAIL." Music video "#thatPower" received mixed reviews from music critics. According to The Hollywood Reporter, the song is club-oriented. MTV's Jocelyn Vena said the song had "lyrical swagger" and noted how "Bieber brings his sweet vocals to the chorus", with a vibe that "recalls Kanye West's 2010 hit, ' Power'". The single sold 108,000 digital downloads in its first week of release.
The song was released to American Contemporary radio on March 26, 2013. The song was recorded on February 20, 2013, at Metropolis, when Bieber and will.i.am were in London for the 2013 BRIT Awards. Will.i.am tweeted the cover art for the song on March 15. The song made its radio premiere on Capital FM in the United Kingdom on March 15. "#thatPower" was released on YouTube on March 15 and on iTunes on March 18.
0 kommentar(er)
